How Many Characters In Linkedin Headline

Introduction

The new character limit for LinkedIn posts is a real game-changer for business owners who want to establish themselves as an authority on LinkedIn to promote their products and services with content marketing.

Previously, LinkedIn posts were only allowed to have up to 1,300 characters.

Now, this limit has been increased to up to 3,000 characters.

That's more than double the original LinkedIn character count.

In this article, I am sharing what this means, why the new limit is so important and how to adjust your LinkedIn content strategy to take full advantage of this.

Introduction
How many words can you fit into one LinkedIn post?
How to adjust your LinkedIn strategy for longer LinkedIn posts
- More creative freedom and flexibility
- Creating a standardized call to action template
- No need to over-optimize posts
- I am focusing more on text flow and style than on character count.
- I am more creative with dividers.
- Repurposing content
How to access this feature.
Next steps
- My new call to action template for LinkedIn posts

How many words can you fit into one LinkedIn post?

Most people don't think in terms of how many characters they're typing.

Everything becomes more natural and intuitive when we translate characters into words.

Previously, we could create posts containing 200 to 250 words within the 1,300-character limit.

With the new LinkedIn character limit of 3,000 characters, the word count has been lifted to about 500 to 600 words. That's about one page with 12-point font in Microsoft Word.

In other words, you can now share more than twice the number of words in your LinkedIn posts.

How to adjust your LinkedIn strategy for longer LinkedIn posts

More creative freedom and flexibility

The rise to 3000 characters gives you more freedom in your creative expression when sharing engaging stories on LinkedIn.

You can write longer text without the requirement to leave out important details or simplify stories beyond recognition.

I still recommend keeping your stories and posts as short as possible without sacrificing merit.

Just because you have more space doesn't mean you have to fill it.

Some of the best stories can be explained on half a page of text.

The important thing to remember is, n obody forces you to write longer, but if you want and have to, you can.

This increased flexibility while writing allows you to free up headspace that was previously occupied for optimizations.

Creating a standardized call to action template

I always use a call to action templates for all of my LinkedIn posts.

The problem was, I almost always had to rewrite, adjust, or shortened it to fit within the 1300-character limit.

That meant that I frequently didn't save as much time with my templates as I could have if I didn't have to adjust them.

With the new limit of 3000 characters on LinkedIn, this is now a thing of the past.

With 500 to 600 words, you have much more breathing space and don't have to rewrite your posts 20 times to fit everything into the character limit.

This allows you to create evergreen templates that don't have to be fine-tuned for each post.

It is a great way to simplify content marketing on LinkedIn and save time.

No need to over-optimize posts

In the past, I often spend one-third on writing LinkedIn content and then two-thirds on optimizing it. Most of it is due to the small character limit on LinkedIn.

The result was diminishing returns and hours of wasted time squeezing out the last 20 to 100 characters over the character limit to make everything fit.

All while ensuring that my stories still worked with fewer characters and sentences that none of the meaning was changed, and the overall readability stayed high.

To give you a few examples of how ridiculous some of these optimizations hacks used to be:

I would replace transition words such as "and" into "&" or "+". If one post contained five occurrences of "and", this would save me 10 characters.
Removing the dots, question marks, and exclamation points at the end of the sentence could save me another 10 to 20 characters, depending on the number of lines.
Sometimes, none of this was enough, and I had to apply more radical changes, such as removing all filler words and dramatically shortening sentences. Instead of writing, "You may think that this would be a bad idea, but..." I might say, "Bad idea? No, "

From this point on forward, this is no longer necessary.

You don't have to worry about each word and think about ten different ways to shorten it while writing.

I am still a strong believer in clarity and simplicity and always aim at using the fewest words possible to express an idea.

Still, there is a fine line between creating clarity and getting things done and over-optimizing, and spending ten times the amount of time necessary.

I am focusing more on text flow and style than on character count.

One of the side effects of over-optimizations was a loss in terms of readability and flow.

Instead of using grammatically complete sentences that naturally connect paragraphs with each other, I often ended up relying on partial sentence fragments that sound more like a super short headline or one-word tweet than natural language.

Going forward, I will focus more on my creative side, playing with words and smooth transitions that increase both readability and joy of reading.

I am more creative with dividers.

In the past, every character counted.

And every character avoided meant less headache before publishing your posts.

Because of that, I rarely used all the tools at my disposal to structure and add visual clarity to my LinkedIn posts such as adding dividers and emojis in my posts, unless the topic was very short.

From now on, I will be more experimental with emojis and dividers in my writing.

Repurposing content

Recycling and repurposing long-form content on LinkedIn is now much more manageable.

One of the biggest problems of repurposing content across various social media platforms are the different character count limits.

If you want to avoid optimizing posts for each platform, you must use the smallest common denominator for the character limit.

In the past, this always has been LinkedIn with 1300 characters.

Now, this role has shifted to Instagram with a character limit of 2200 characters.

If you limit yourself to 2200 characters or 300 to 400 words, you can share your story on LinkedIn, Instagram, and Facebook without the need to edit a word.

With the new increased character count, it's also much easier to share summaries or teasers of one of your articles on LinkedIn and share a link to the full article at the end or in the first comment.

How to access this feature.

At the moment, the character limit doesn't appear to be rolled out to everyone yet.

I was creating a new post on the LinkedIn homepage and still had the 1300-character limit.

However, you can create longer posts via the API.

I use a social scheduling tool called SocialBee that already allows me to take advantage of this.

You can sign up for a free 14-day trial of SocialBee here.

Next steps

Overall the new 3000-character limit for LinkedIn posts is a very welcome, highly anticipated change that gives content creators on LinkedIn more freedom to express themselves, while also saving them time and headspace, by being able to recycle evergreen templates without the next to over-optimize your posts.

I am going to wrap up this post by sharing with you how I am going to end my LinkedIn posts going forward.

I am going to write them in the same style how I would write them in an actual post.

My new call to action template for LinkedIn posts

If you want to learn more about using LinkedIn for your business , here are some of my best free resources:

🔥 My LinkedIn blog: https://timqueen.com/linkedin/

🔥 My YouTube channel with LinkedIn tips & tricks: https://youtube.com/iamtimqueen

🔥 My LinkedIn Hashtag Guide: https://timqueen.com/linkedin-hashtag-guide/

Want to learn how to build a complete LinkedIn sales funnel from scratch?

Then check out m y LinkedIn Accelerator Program.

👉 https://timqueen.com/linkedin-accelerator-program/ 👈